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Pole Position with Lewis Hamilton at Anti Drink-Drive Event
Von
Medialink,I
seit 20 Monaten live
Ahead of the Monaco Grand Prix weekend (Friday 23 May), Lewis Hamilton joined former McLaren Mercedes driver Mika Häkkinen to unveil a prototype of The Pact simulator as the latest tool in Johnnie Walker's programme to promote Responsible... mehr
Ahead of the Monaco Grand Prix weekend (Friday 23 May), Lewis Hamilton joined former McLaren Mercedes driver Mika Häkkinen to unveil a prototype of The Pact simulator as the latest tool in Johnnie Walker's programme to promote Responsible Drinking. The Pact simulator, in the form of a futuristic pod, will provide consumers with a practical demonstration to remind them of the dangers of driving under the influence of alcohol in a controlled virtual environment. The simulator is based on software developed by Systems Technology Inc., a US company that provides driving simulation programmes for driver education and law enforcement agencies. The prototype software is still in development and, when complete, will allow consumers to experience in a virtual world the impacts of alcohol on the ability to drive. The campaign will be formally launched in Europe later this year, encouraging consumers to make a pact with Mika and Lewis never to drink drive. Produced for Diageo « weniger
- Kategorie: Sport
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Join The Pact - Interview with F1 Driver Lewis Hamilton & Mika Häkkinen
von jointhepact
2:05 | 37 mal gesehen
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Lewis Hamilton and Mika Hakkinen Take The Wheel Of Black Cabs To Promote Anti-Dr
2:02 | 149 mal gesehen
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